Creative direction and shooting of an editorial campaign for the La Fam X ASAP Mob Collaboration Jacket.
The editorial is set in the heart of Paris at night and is entirely shot on iPhone, capturing the raw energy of the streets, while contrasting it with the light of Paris' most opulent and elegant sites.
The helmet is a reference to A$AP TyY, a member known for his affiliation with the bike scene of Harlem, New York, and reinforces the shoot's urban, rebellious edge.
This gritty streetwear aesthetic defines both the collaboration and the spirit of A$AP Mob.
The editorial is set in the heart of Paris at night and is entirely shot on iPhone, capturing the raw energy of the streets, while contrasting it with the light of Paris' most opulent and elegant sites.
The helmet is a reference to A$AP TyY, a member known for his affiliation with the bike scene of Harlem, New York, and reinforces the shoot's urban, rebellious edge.
This gritty streetwear aesthetic defines both the collaboration and the spirit of A$AP Mob.
