Creative direction of a scarf campaign for La Fam.
The campaign embodies the brand identity, conceptually representing human bonds through the link of a product.
This was highlighted by the product itself, containing the slogan as a print; "WE START AND END WITH THE FAM".
The series of pictures was used as a social media publication for the brand as well as online magazines.
The campaign embodies the brand identity, conceptually representing human bonds through the link of a product.
This was highlighted by the product itself, containing the slogan as a print; "WE START AND END WITH THE FAM".
The series of pictures was used as a social media publication for the brand as well as online magazines.
