Graphic design direction of a business fair for The New Fashion Society, with the presence of companies such as Dior, Hermès and COTY among others.
The difficulty of this project lay in the need to create content about diverse companies with certain graphic needs, while following one only graphic style. To mitigate this, the event's identity was chosen to revolve around different shapes containing a range of holographic patterns, allowing for a flexible design.
The difficulty of this project lay in the need to create content about diverse companies with certain graphic needs, while following one only graphic style. To mitigate this, the event's identity was chosen to revolve around different shapes containing a range of holographic patterns, allowing for a flexible design.
