Creative direction of "SCANDAL" fashion show promotion for The New Fashion Society.
Reflecting the theme revolving around a scandalous and secretive vibe, SCANDAL universe was created on a dark provocative style using black and red as a base and including stylised facial features.
Reflecting the theme revolving around a scandalous and secretive vibe, SCANDAL universe was created on a dark provocative style using black and red as a base and including stylised facial features.
The promotion included creative social media content, scandal-themed flyer and poster campaigns, an unconventional AirDrop advertising strategy and a secret Tinder campaign.
The result was a sold-out against the odds, and the all-time best-performing event for the association.
The result was a sold-out against the odds, and the all-time best-performing event for the association.
