Creative direction and shooting of a double poster campaign for La Fam Winter Jacket.
Both campaigns revolve around the jacket versatility, due to the different ways it can be worn.
The first campaign uses minimalist posters portraying the different jacket configurations, while the second one takes a more playful approach with its "Buy one, get four" tagline, cleverly intriguing its viewers.
Both campaigns revolve around the jacket versatility, due to the different ways it can be worn.
The first campaign uses minimalist posters portraying the different jacket configurations, while the second one takes a more playful approach with its "Buy one, get four" tagline, cleverly intriguing its viewers.
A model was then captured by the posters, as a reflection of the jacket configuration seen in it.
